Let's imagine a better world together.
And then let's build it.

© 2020, The Why Lab LLC

Service Design is our extreme sport.

About Us

Whether you want to call it service design, service innovation, design thinking, experience design, human-centered design, or customer experience, we use the design process to guide impact-driven organizations through creating better services and experiences, as they work to make the world a better place.

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We are best known for:

 

  • Our holistic (comprehensive) approach to solving problems and understanding customers

  • A unique global outlook, which allows for excellent collaboration between cross-cultural teams and companies

  • Serving as ambassadors for design by fostering the local communities through thought leadership and events

  • Infusing memorable delight into solutions, as well as the working process

 

Our team members have worked with organizations of all sizes, including Fortune 500s, public services, social enterprises, nonprofits, and startups. We have helped social impact companies create lasting legacies, major health organizations create better employee experiences, and large banks understand their customers.

 

We are based in Los Angeles, CA but operate worldwide, with networks in most major cities around the globe. Each of our team members has a multi-cultural background as well as culturally-varied personal and professional experience. This means we specialize in working with teams of different cultural backgrounds and across various levels of organizational hierarchy.

About YOU

If your organization is doing something good for society, we want to help. We work with forward-thinking corporations, public services, social enterprises, b-corps, foundations, and more to create sustainable solutions for a variety of challenges. You are a great fit to work with us if you are:

 

  • An innovative organization that is deeply committed to helping build a better world

  • A visionary team that is eager to try something new

  • A leader in your field who isn’t afraid to challenge the status quo

 

Whether you want to explore an unsolved challenge area or to bring a design mindset to your organization, you are taking an important step by integrating service design into your ecosystem.