Let's imagine a better world together.
And then let's build it.

© 2019 The Why Lab

Service Design is our extreme sport.

About Us

Whether you want to call it service design, service innovation, design thinking, experience design, human-centered design, or customer experience, we use the design process to guide impact-driven organizations through creating better experiences as they work to make the world a better place.


By creating better experiences, we are not only improving the relationship with those you serve, we are also creating value for the entire ecosystem.


We are best known for:


  • Our holistic (comprehensive) approach to solving problems and understanding customers

  • A unique global outlook, which allows for excellent collaboration between cross-cultural teams and companies

  • Serving as ambassadors for design by fostering the local communities through thought leadership and events

  • Infusing memorable delight into solutions as well as the working process


Our team members have worked with organizations of all sizes, including Fortune 500s, social enterprises, nonprofits, and startups. We have helped social impact companies create lasting legacies, major health organizations create better employee experiences, and large banks understand their customers.


We are based in Los Angeles, CA but operate worldwide, with networks in most major cities around the globe. Each of our team members has a multi-cultural background as well as culturally-varied personal and professional experience. This means we specialize in working with teams of different cultural backgrounds and across various levels of organizational hierarchy.

About YOU

If your company is doing something good for society, we want to help. We work with forward-thinking corporations, social enterprises, b-corps, foundations to create sustainable solutions for a variety of problems. You are a great fit to work with us if you are:


  • An innovator who is deeply committed to helping build a better worldA visionary who is eager to try something new

  • A leader in your field who isn’t afraid to challenge the status quo


Whether you want to explore an unsolved challenge area or to bring a design mindset to your organization, you are taking an important step by integrating service design into your ecosystem.